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© 2017 by Poonam Athalye.

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Songbirds

Illustrated campaign for corporate client

The campaign was aimed at the current and future clients of the real estate company SKYi to encourage them to take an interest in birdlife. The aim was to create an interest in the minds of home finders to visit the site of the project through a vivid graphic campaign using depictions and habits of birds commonly found in the region. Since the site is located near a river, the riparian area around it is home to an abundant variety and population of birds which is one of the strengths of this project. The illustrations were used across all print and web collaterals for the purpose of sales and marketing. 

These included billboards, television commercials and newspaper advertisements.   

The mediums used for this project are gouache and watercolour on hot-pressed paper.